The word “beauty” is the biggest buzzword on Instagram right now.
But it’s also a tricky word to wrap your head around, especially when the term’s most popular brands have a history of using it to sell their products.
Beauty is an umbrella term that includes everything from products to beauty products, from hair products to makeup to hair products.
And the brands that are most closely associated with the term aren’t the ones you’d expect to see on Instagram.
The brands with the most followers are those with brands that have built brands that take the beauty industry to the next level, say the experts at BrandMasters.
“Beauty products are always on Instagram,” says Lisa Trombley, a BrandMakers expert and CEO of BeautyTrends, a social marketing agency.
There are several brands that make products with skin care ingredients and makeup that also sell their beauty products on Instagram, such as BeautyGarnier and Avon.
They’re also among the most prolific brands with more than 200,000 followers each.
But for the most part, beauty products are mostly a niche product, Tromblesy says.
Beauty is about using the product to create a new look or make a statement or just for fun.
“We have so many different kinds of beauty products,” Tromsley says.
“It’s a very broad market, but there’s so many brands that can make the most of it.”
It’s also difficult to understand how much of a role beauty products play in the beauty and fashion industry.
While cosmetics and other cosmetics products are marketed for men, they’re often marketed for women.
There’s a difference between a makeup artist using a product and someone else, Tritley says, and the beauty community’s perception of beauty is skewed towards men.
So how does a beauty brand get noticed?
Trombley says the biggest influencers and fans of a brand are Instagram influencers, and that’s why Instagram is the place to be for brands that reach the most people.
For example, the Instagram influencer “Kiki” who regularly posts about products like Nail Polish and Hair Polish is the main influencer for Avon and Garnier.
She has more than 8.4 million followers on Instagram and has more followers on her brand’s page than anyone else in the world.
“She is very well known for being a makeup fan,” Tritleys says.
She’s also very active on Instagram where she posts regularly about new beauty products and trends, like the Avon Glow Powder and Garniers Beauty Glow Lipstick, which were the first to be promoted on Instagram by the brand.
“She’s also super active on the Avons blog where she shares new Avons products, which she’s the most active on in terms of followers,” Trenchley says of Kiki.
“Kikis Instagram posts are very up-to-date and very insightful.”
Tromblesies biggest fear with Instagram influencies is that they may not be a product company that would have the same kind of impact and attention as the companies that own the brand, she says.
“When it comes to influencers on Instagram it’s very easy to fall into the trap of assuming that influencers represent a certain kind of brand and that brands are like a set of guidelines or guidelines only, or they’re just there to do marketing and sales for brands,” Tromeys says.
Tromsies advice to Instagram influenciers is to make sure they’re not the kind of influencers you’re thinking about, she said.
She says you need to understand your audience, their demographics and their interests before you can have a strong impression of a product or a brand.
In fact, Kiki says, she tries to be as honest as possible about her brand and products.
“I think that’s probably one of the hardest things for a lot of influencials to do,” she says, laughing.
Even when she says she’s going to promote a product, Kinks products tend to be a lot more obscure, which is another reason that she can make her brand more accessible to the world by not promoting so much.
“There are some people that want to know what Avon is or what Garnier is, and they can’t really get into that world,” Kiki explains.
“But I think that there are so many more of those people on Instagram that are just really curious.
I try to just go to the other side of the street and talk to the people that are into what I’m into, like I would with any other brand.”
So how do brands use Instagram influens to promote themselves?
Trombys advice is to find influencers that are really into your brand and your product.
“You have to go into the influencer world and ask them to put a link to their site on Instagram