Brazil’s Zendaya Group has announced that it is stepping up efforts to take on the cosmetics industry with new products aimed at the more complex, more expensively manufactured skincare routines popularized by the country’s top beauty brands.
According to a press release from the Brazilian company, zendAYA Skin Care, it will focus on “the complex skincares” and the “high-end, high-end skin care” and will also offer “specialty ingredients” for its skincARE products.
Zendaya said it is “dedicated to the skin and its needs.”
It is an industry that is rapidly growing, and the industry in Brazil is booming, said Daniela Dias, vice president of research and market analysis at ZendAYa.
The company is the third largest skincaring company in Brazil and the fourth-largest cosmetics brand in the world.
In addition to the Zendaya products, Zendayera is also introducing products in partnership with the Brazilian government and the Ministry of Health.
The products will be available at select retail outlets starting on July 12.
The new products will also include a new skin care routine for women, which will feature zendayanas brand skin care ingredients, according to Zendayana.
Zentana, which was founded in 2013, was the second-largest skin care brand in Brazil by revenue, and has been expanding its portfolio, including its zendanyas brand, as it looks to compete with the likes of Clinique and MAC Cosmetics.ZENTANA was founded by a Brazilian family and has a history of pioneering innovative products that have become global brands.
For example, the company was the first to create the “natural” skin care cream, Zendi, and its zendi-lucifoliate skin cream has become one of the most-wanted skin care products worldwide.
The brand is also known for offering a range of skincaren products, including the Zendi-1 cream, the ZENDAYA-1 skin care formula, and zendanya skincaria, the zendaira brand.
Zendi is currently available in more than 60 countries.